In today’s business world, email marketing is an essential tool for building long-term relationships with customers and driving sales. However, managing email marketing campaigns effectively and cost-efficiently requires powerful automation tools. Mailwizz: Software to automatically send email marketing has become a popular choice for small and medium-sized businesses. This article will help you understand Mailwizz, its outstanding features, and how to easily deploy this software on a VPS (Virtual Private Server).
What is Mailwizz?
Mailwizz: Software to automatically send email marketing is an open-source email marketing automation tool that helps users create, send, and manage effective email campaigns. Designed to optimize the email sending process, Mailwizz provides powerful automation features that allow for easy list management, campaign analytics, and customer interactions. This software supports many essential features for email marketing campaigns, including the ability to send bulk emails, manage recipient groups, analyze data, and track campaign performance.
Outstanding Features of Mailwizz
1. Automated Email Sending
Mailwizz: Software to automatically send email marketing; One of the most important features of Mailwizz is the ability to automatically send emails. You can create email marketing campaigns and schedule them to be sent to your customer list automatically. This saves time and effort while ensuring that your email campaigns are always executed on time without missing any opportunities.
2. Recipient List Management
Mailwizz allows you to easily manage your email lists. You can categorize recipients based on groups, interests, or behaviors, making marketing campaigns more accurate and effective. This categorization also helps optimize email sending and reduce the likelihood of emails being marked as spam.
3. Detailed Analytics and Reporting
Mailwizz not only helps you send emails but also provides powerful analytics tools to track campaign performance. You can view detailed reports on open rates, click-through rates, unsubscribe rates, and other important metrics. With this data, you can adjust your marketing strategy to achieve better results in future campaigns.
4. Integration with Email Sending Services
Mailwizz can integrate with many external email sending services, such as Amazon SES, SendGrid, Mailgun, and others. This ensures that your emails are always delivered quickly and accurately, while minimizing the chances of your emails being blocked or marked as spam.
5. Marketing Automation
Mailwizz provides powerful automation features that help you create automated marketing campaigns without needing to perform each step manually. For example, you can set up automatic email sequences when users subscribe to your newsletter or when a special event occurs. This increases engagement and effectiveness in your marketing campaigns.
Why Deploy Mailwizz: Software to Automatically Send Email Marketing on VPS?
One of the biggest advantages of Mailwizz is its easy deployment on VPS. VPS is an ideal option for businesses that want full control and cost optimization when running email marketing campaigns. Here are the reasons why deploying Mailwizz on VPS is a smart decision:
1. Cost Savings
VPS is a more cost-effective option compared to third-party email marketing services. Instead of paying for email services with limited email quotas, you can use VPS to send bulk emails without worrying about increasing costs as your recipient list grows.
2. Full Control
When deploying Mailwizz on VPS, you have full control over your environment, including system configurations, software installations, and campaign optimization. This flexibility allows you to customize Mailwizz features to suit your business needs and marketing strategies.
3. Enhanced Security and Privacy
With VPS, you have better data security since your entire email marketing system is managed and stored on your private server. This reduces the risk of customer data being exposed and ensures the security of your email campaigns.
4. Flexibility and Scalability
Using VPS gives you the ability to easily scale resources when needed. If your business grows and your email recipient list expands, you can upgrade your VPS configuration without experiencing downtime or unexpected costs.
How to Deploy Mailwizz: Software to automatically send email marketing on VPS ?
To deploy Mailwizz on VPS, you need to follow these basic steps:
1. VPS Requirements
- Operating System: Ubuntu 20.04/22.04 or CentOS 8 (or newer versions).
- Minimum VPS: 2GB RAM, 1 CPU (or more for better performance with larger email lists).
- Disk Space: 20GB SSD.
- Static IP address.
- PHP: PHP 7.3 or higher.
- MySQL/MariaDB: MySQL 5.7 or higher or MariaDB.
- Web Server: Apache or Nginx (Nginx is recommended for optimal performance).
- Mail Server: Integration with email services such as Amazon SES, SendGrid, Mailgun.
2. Software Installation
-
Update the system:
sudo apt update -y
sudo apt upgrade -y
-
Install Web Server (Nginx or Apache):
sudo apt install nginx -y
or
sudo apt install apache2 –y
-
Install PHP and related utilities:
sudo apt install php php-cli php-fpm php-mysql php-curl php-mbstring php-xml php-json php-zip unzip -y
-
Install MySQL or MariaDB:
sudo apt install mysql-server -y
-
Install additional tools:
sudo apt install curl git unzip -y
3. Install Mailwizz: Software to automatically send email marketing.
- Download Mailwizz from the official website (https://www.mailwizz.com/), then upload and extract it on your VPS:
cd /var/www
wget https://www.mailwizz.com/latest.zip
unzip latest.zip
- Set permissions for Mailwizz directories:
sudo chown -R www-data:www-data /var/www/mailwizz/
sudo chmod -R 755 /var/www/mailwizz/
- Configure Web Server (Nginx): Create a configuration file for Mailwizz and restart Nginx:
sudo nano /etc/nginx/sites-available/mailwizz
# Add the configuration, then
sudo ln -s /etc/nginx/sites-available/mailwizz /etc/nginx/sites-enabled/
sudo systemctl reload nginx
4. Access and Configure Mailwizz
- Access the installer via the VPS IP or domain: http://your_domain.com or http://your_server_ip.
- Follow the installation instructions to configure the database and system settings.
- Post-Installation Configuration of Mailwizz
- Set up SMTP: Go to Settings > Servers > Delivery servers and choose your email service.
- Set up Cron Jobs: Use the following command to set up cron jobs for automation:
sudo crontab -e
Benefits of Using Mailwizz for Your Business
1. Improved Customer Engagement
Mailwizz helps you create high-quality email marketing campaigns, which enhance customer engagement and relationships. These campaigns can be personalized based on customer preferences and behaviors, boosting open rates and conversion rates.
2. Efficient Campaign Management
With detailed analytics tools, Mailwizz allows you to track and measure the effectiveness of each campaign, enabling you to make timely adjustments for better results.
3. Time and Effort Savings
Automating the email sending process saves you time and effort, ensuring your campaigns are executed on time without manual intervention.
Conclusion
Mailwizz: Software to automatically send email marketing is a powerful tool that is easy to deploy on VPS, offering many benefits to businesses, from cost savings to improved campaign effectiveness. If you are looking for an efficient email marketing automation solution, Mailwizz is definitely the right choice. Please contact us to choose the most suitable VPS service.